Snapchat is to launch £100 sunglasses with built-in video camera for users to film 10 second clips and upload them
September 27, 2016
The gadgets, called Spectacles, will be on sale by the end of the year
The company has changed its name to Snap Inc as it attempts to grow
Its chief executive Evan Spiegel tested a prototype while on holiday
'I could see my own memory, through my own eyes', he said about the test
A new range of sunglasses which can film 10 second video clips and upload them straight to picture messaging app Snapchat is set to be released by the end of the year. The new gadgets, set to cost around £100, will transfer the clips via wi-fi or Bluetooth.
Makers of the glasses, simply called Spectacles, say they will create video which is akin to human vision because the lenses have an angle of 115 degrees. Snapchat also announced that it is renaming the company to Snap Inc as it grows to develop further products, stretching beyond the popular app.
Chief executive Evan Spiegel said the device would be rolled out slowly. He told the Wall Street Journal: 'We're going to take a slow approach to rolling them out. 'It's about us figuring out if it fits into people's lives and seeing how they like it.' He said he had tested a prototype while on holiday with his supermodel fiancee Miranda Kerr in California. 'It was our first vacation, and we went to Big Sur for a day or two. We were walking through the woods, stepping over logs, looking up at the beautiful trees and when I got the footage back and watched it, I could see my own memory, through my own eyes - it was unbelievable. It's one thing to see images of an experience you had, but it's another thing to have an experience of the experience. It was the closest I'd ever come to feeling like I was there again.'
Earlier this year Snapchat introduced a range of new filters, called Lenses, that add masks, drawings and other features onto selfies. As of June this year 10 billion videos are viewed on the app - a sharp rise from eight billion back in February. It will follow in the footsteps of the hitherto unsuccessful Google Glass, a device launched by Google but beset by problems.
The consumer device failed to take off, partly because of privacy concerns and a steep price tag. Earlier this year, Google said it was working on a new version of the device.